“Ask Marco what the reconciliation costs him a month, in his numbers.”
Raw AI is bad at sales. We make it work.
Replicate Labs gives AI the capability, expertise and context it needs to work across your GTM. It knows your buyers and your method, coaches your reps, does the work and reads the business.
AI thinks it's fluent about a business it has never seen.
Ask a general model about your deal and it answers from whatever you pasted into the box. Confident, plausible, and with no way to tell a good call from a bad one.
- 01No buyers.
It has never seen your personas, your deals or your calls, so every answer lands somewhere near your business.
Your reps get generic advice and stop asking. - 02No method.
Gap Selling, the ValueSelling Framework®, MEDDPICC: it has read them all, so it mixes them.
The playbook you paid for never reaches the call. - 03No standard.
Without your scorecard it has nothing to score against, so it agrees with the rep.
Managers still cannot see who is improving.
One harness, installed once. Then it coaches, does the work and reads the business.
We claim no model. We claim the harness around them: the system that decides what the model is fed, what tools it can call, and what happens when the answer is wrong. Set up once with us and your methodology partner, then every answer starts from your business, wherever you ask.
Your products, your buyer personas, the ValueSelling Framework® and your scorecard.
You've named the business issue. What does it cost them this quarter, in their numbers?
The same context runs in Claude, in Slack and in the workflows your team builds. Nothing re-explained.
It coaches reps and managers. By voice, on the live deal.
A deal review is a call. The coach asks what the buyer actually said, in their numbers, and will not let a fluent answer pass for a good one. Typing is the fallback for when you cannot talk.
Roleplay with a buyer who holds the line. Built from your personas, scored on your scorecard.
Coach calls on the live deal. Before the meeting and after it.
Managers get coached too. Hannah runs the leadership capability work with SBR.
Courses in your method. The coach checks the work.
We have managed fine for six years. Why would I change that now?
It reads the business. Don't start with a dashboard. Start with a question.
Sharper discovery. One moment still missing.
Priya gets buyers to name the problem. The gap comes when it is time to put a number on the impact. Agree one drill: a buyer-confirmed impact before any solution.
[Northbridge Sep 4 call] [Roleplay Sep 9]Bryce, the manager coach, reads the calls, roleplays, coaching history and deals behind the numbers, then follows the evidence into the next conversation.
Prep my next 1:1. What to cover, with the evidence attached.
Find the capability gap. One gap across the team, and the drill for the next session.
Look Back. Recorded calls joined to CRM outcomes, scored against your method.
Deal inspection where you work. Ask in Slack, answered in Slack.
It does the work. In your method, by the coach who knows the deal.
The follow-up email, the demo leave-behind, the proposal, the one-pager. Written in the buyer's words and judged against your scorecard before anything sends.
The email, judged before it sends. Your draft or Claude's. Our layer checks it against the method.
The leave-behind, built from the call. In their language, before the demo.
The proposal and the one-pager. Nothing priced before the buyer's number.
The prospecting email. Scored against your method before it goes out.
Following up on Tuesday
Thanks for the time on Tuesday. You said the manual re-keying across the four sites is the problem.
Our platform removes duplicate entry with a single order record that syncs to every site in real time, and most customers see results in the first month.
What does the re-keying cost the team in a month, in your numbers?
The platform,
on seats.
Platform · seatsThe experiences you cannot build yourself.
- Voice roleplay with a buyer who holds the line
- Coach calls on the live deal
- Bryce reading the team
- Dynamo and courses
- Fair use in your tools: Claude, ChatGPT, Slack, the CRM
Start with the Halden call. Sam ran the best discovery of the month on it, then never used a word of it in the follow-up. That gap is the 1:1.
Build on it,
on credits.
Build on it · creditsRun the layer as infrastructure.
- Your outbound agent, with a coach judging every reply before it leaves
- Your call archive, scored against your method
- Your demo follow-up, written from the call your rep just had
- Your team's scored evidence, landing in your own warehouse
- Plays: the jobs the harness already runs, called from your code
Judged blind. Reported by customers.
Blind verdicts favoured Replicate Labs over frontier models asked cold. Five independent model judges, three buyer personas, self-judge seats excluded. The frontier models ran with no system prompt; ours ran as it ships. That asymmetry is the point. It is evidence for that comparison. It does not rank every sales AI.
Inspect the benchmark"With Replicate Labs, we scaled our coaching mechanism across GitLab's entire sales organization."
"Replicate Labs helped us ramp our BDRs 3x faster."
Keenan AI just helped me unstick my largest renewal this quarter. What I was missing was the why behind the metric. Implemented the learning on the call 30 minutes later and we’re miles closer to the CEO.
I thought it would be a ChatGPT clone of Keenan who would give surface-level advice. I don’t think I have ever been this wrong in my life. It surfaced behavioural patterns I didn’t know I had. Higher pipeline, less ghosting, better discovery.
It doesn’t just coach you, it challenges everything you think you know about your deals. Called me out on assumptions within minutes.
Replicate Labs has not only solved this challenge, they are leading the market.
Bring one live deal. We'll work it in front of you.
Your pipeline, with the method your team already runs. Watch the harness work a real situation, then decide whether it belongs in your business. You leave with something real to evaluate.






