Turn deal chaos into consistent execution.

AI management in the moments that decide revenue.

An always-on manager that diagnoses what's blocking revenue and drives the next step across deals, pipeline, and rep performance.

Make the buyer say, "we can’t keep doing this."

Gap Selling forces the buyer to face the gap between current state and future state. Keenan helps reps diagnose what’s broken, quantify the cost, and earn the next yes.

Start Gap Selling with Keenan

Make the deal earn its place in forecast.

MEDDPICC® turns vague opportunities into buyer-owned decisions. Diagnose risk early, qualify hard, and drive a clean next step.

Start MEDDPICC® Coach

Don’t simply inspect deals. Build the value that drives decisions.

ValueSelling anchors every opportunity in measurable impact. Val helps reps uncover problems worth solving, quantify business value and align stakeholders to accelerate decisions.

Learn ValueSelling with Val

Make your standards show up in live work.

Caty turns your best practices into in-the-moment coaching. She helps reps execute your plays, helps managers hold the bar, and keeps performance consistent across the team

Start with Caty  

Performance Drift
is the enemy

and why pipeline looks healthy, but results don’t.

Performance drift is the slow breakdown affecting deals and forecasts. It occurs when real selling diverges from playbooks and no one catches it until the number's already at risk.

Pipeline that grows without converting.
Reps who don’t get coaching when it matters.
Teams working hard with little forward motion.
Forecasts that fall apart in the final days.
New reps who can’t apply what they learned.
Deals that look fine but never close.

Real change happens
mid deal.

Performance drift grows in the space between what reps do today and what gets coached later. AI Managers close that gap by stepping in during the work, not after it.

Catch drift early

Spot risk while the deal still looks fine, before it turns into a surprise at the end of the quarter.

“This deal looks healthy on paper, but the last two touches didn’t move it forward; let’s pull risk forward with a quick ‘what could block this’ question and lock the next meeting before it slips.”

Find the cause

Surface the pattern behind the noise, so reps know what’s actually causing the deal to stall.

“The issue isn’t pricing; it’s uncertainty. Your recap talks features, but they’re worried about rollout. So let’s reframe around risk, timeline, and what success looks like in 30 days.”

Guide the next step

Turn playbooks into a clear move to make now, so momentum doesn’t slip into no decision.

“Don’t send another follow up. Propose one clear move: a 15 minute decision call with the champion plus the signer. I’ll draft the message with two time options and a simple agenda.”

Catch drift early

Spot risk while the deal still looks fine, before it turns into a surprise at the end of the quarter.

Explain what’s real

Surface the pattern behind the noise, so reps know what’s actually causing the deal to stall.

Guide the next step

Turn playbooks into a clear move to make now, so momentum doesn’t slip into no decision.

Meet the AI Managers

AI Managers sit inside the workflow and give help at the exact moment performance drifts. They don't wait for one-to-ones or pipeline reviews. They step in the instant something drifts.

For reps

Performance
Managers

Designed to help reps execute in the moments that decide revenue.

Flags drift in live deals and tells you why
Provides next steps and follow up
Keeps execution tight when momentum slips
For reps

Gap Selling

Keenan

Video
Chat
Call
Slack

Keenan runs Gap Selling and Gap Prospecting. He forces clarity on what’s broken in the buyer’s world, what it’s costing them, why it’s happening, and what has to happen next. 

Surface the gap fast in the buyer’s words, from first touch onwards.
Quantify impact in dollars, time, risk, and strategic consequence.
Lock the next yes with a buyer-owned step that proves progress and prevents stalls.
For reps

MEDDPICC®

Darius

Video
Chat
Call
Slack

MEDDPICC® turns deal execution into a discipline. It pressure-tests what’s real, exposes what’s missing, and drives the next step with control.  

Quantify Metrics in money, time, or risk so the deal is worth doing.  
Confirm the Economic Buyer, Decision Criteria, Decision Process, and Paper Process early.
Validate Pain, Champion strength, and Competition so deals don’t die late.  Meet MEDDPICC® with Darius  
For reps

ValueSelling

Val

Video
Chat
Call
Slack

Val leverages the ValueSelling Framework® to anchor every conversation in buyer value. She helps reps uncover problems worth solving, quantify value in the buyer’s terms and align the right people around a clear mutual plan.

Structure outreach around real business problems and executive-level insight that earns attention.
Quantify business impact in the buyer’s terms to build urgency and confidence.
Align stakeholders and build a mutual plan that accelerates decisions.
For reps

Replicate Labs

Caty

Video
Chat
Call
Slack

Caty is methodology-agnostic. She adapts to your sales motion, your language, and your standards so coaching matches how your team actually sells.  

Configure her to your plays, stages, and deal standards.
Coach to your best practices in real workflow moments, not generic advice.
Reinforce consistency across reps and managers with one shared bar.
For Leaders

RevOps Manager

Bryce

Video
Chat
Call
Slack

Designed for visibility, pattern detection, and truth by mining conversations not form fills.

Surfaces risk before forecast and deal reviews.
Replaces gut feel with what's actually happening in the deal.
Spots patterns across reps, deals, behaviors and pipeline.

Meet the AI Managers

AI Managers sit inside the workflow and give help at the exact moment performance breaks. They don't wait for one-to-ones or pipeline reviews. They step in the instant something drifts.

For reps

Performance
Managers

Video
Video
Call

Designed to help reps execute in the moments that decide revenue.

Flags drift in live deals and tells you why
Provides next steps and follow up
Keeps execution tight when momentum slips
For reps

Gap Selling

Keenan

Video
Video
Call
Slack

Keenan uses Gap Selling to uncover the real problem, quantify the impact, and earn the right to the next step.

Find the gap between current state and desired state, fast.
Make it real. Quantify cost, urgency, and business impact.
Control the next step with cleaner discovery, fewer stalls, more wins.
For reps

MEDDPICC®

Darius

Video
Video
Call
Slack

MEDDPICC® turns “it feels good” into “it is real.” Darius helps reps spot gaps early, tighten next steps, and stop deals from drifting into no decision.

Find the gap between current state and desired state, fast.
Make it real. Quantify cost, urgency, and business impact.
Control the next step with cleaner discovery, fewer stalls, more wins.
For reps

Value Selling

Val

Video
Video
Call
Slack

Keenan uses Gap Selling to uncover the real problem, quantify the impact, and earn the right to the next step.

Find the gap between current state and desired state, fast.
Make it real. Quantify cost, urgency, and business impact.
Control the next step with cleaner discovery, fewer stalls, more wins.
For reps

Replicate Labs

Caty

Video
Video
Call
Slack

Keenan uses Gap Selling to uncover the real problem, quantify the impact, and earn the right to the next step.

Find the gap between current state and desired state, fast.
Make it real. Quantify cost, urgency, and business impact.
Control the next step with cleaner discovery, fewer stalls, more wins.
For Leaders

Insights Manager

Video
Video
Call

Designed for visibility, pattern detection, and truth by mining conversations not form fills.

Surfaces risk before forecast and deal reviews.
Removes relying on 'gut feel' by showing what is real.
Spots patterns across reps, deals, behaviors and pipeline.

Meet your Future AI Managers

The Roster of AI Managers is growing. What's here today is just the beginning of a team built to cover every stage of the revenue cycle.

Faye

Faye meets reps where they work and keeps onboarding moving week by week. She adapts the path based on performance, adds practice when a rep struggles, and uses certification gates so readiness is real. Managers get alerts when someone falls behind, plus a clear view of strengths, gaps, and ramp trends.

Week 3 starts now. Here’s what’s due, and what to practice first.

Myles

Institutional knowledge shouldn't live in someone's head. Myles absorbs everything: product docs, competitive intel, buyer personas, objection handling, support history. Reps get instant answers. Managers get consistency. And nothing gets lost when someone leaves.

Stop searching. Tell me what you need, I’ll pull the right doc.

Kyra

Marketing stalls when there's no one to own it. Kyra runs demand gen, content strategy, and positioning without waiting for headcount. She turns goals into drafts, drafts into assets, and keeps output consistent so your message stays sharp across every channel.

Give me the ICP and the goal. I’ll write the first draft today.

Not available yet. Coming soon.

Case Study

A global spend management platform with teams across Europe and the US.

3x Faster

Ramp time

8 hours

Saved per Mgr/month

100%

by Reps & Leaders

The problem

Slow ramp times

The Root Cause

Weak understanding of buyers and playbooks, driven by limited coaching

How we solved

  • Reps interviewed Al versions of their buyers to deeply understand their needs
  • Reps practised key conversations daily
  • Reps received coaching aligned to their business, buyers and sales process

"Replicate Labs has dramatically increased our ability to deliver coaching to our teams at scale."

Stefan Dobrev

Enablement Leader

FAQs

Find quick answers to common questions about Replicate Labs. If your question isn’t listed, chat with an AI Manager at the top of the homepage. They have access to an extended FAQ.

How does this adapt to my business?

AI Managers fully understand your world, from products to personas, competitors and more. Self-serve customers set this up mostly through an onboarding wizard. For Enterprise customers, we can also adapt to your playbooks.

Do you integrate with my existing tools?

Our AI Managers operate incredibly well without integration, but just like human managers benefit from having more information if possible. We integrate with Gong, Salesloft and Salesforce to give the AI Manager more context. We also integrate with Google and Microsoft Calendars and Slack to get into the rep's workflow.

Is my company data secure?

Absolutely, we are GDPR compliant and SOC2 certified. We even work with leading cybersecurity companies Okta and Quest. We do not fine-tune any LLMs using client data and no client data is accessible in any way by any other client.

Do you offer a single user plan for reps?

Yes absolutely, we have an Individual Plan for the Gap Selling and MEDDPICC® AI Managers. You can also view the pricing page here.