GTM Training Impact Report
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The most
radical sales report
you will ever read
Get YOUR COPY
Is tech failing us?
Does our current enablement tech stack add value or bloat?
Is enablement a cost centre?
See how senior leaders define their 'investment' in all things enablement
How much coaching?
...and how do answers compare between reps and managers
Why doesn't training stick?
The #1 answer that reps, managers, leaders and enablement all agree on
Who plans what happens?
...and is it based on data or opinion?
Is tech failing us?
Does our current enablement tech stack add value or bloat?
Is enablement a cost centre?
See how senior leaders define their 'investment' in all things enablement
How much coaching?
...and how do answers compare between reps and managers
Why doesn't training stick?
The #1 answer that reps, managers, leaders and enablement all agree on
Who plans what happens?
...and is it based on data or opinion?
Insights from over 6,000 answers across enablement, reps, managers and leaders
Companies
People
+ Many More
Enablement is broken
If you understand the buyer
, training will be more effective, reps will be more confident and revenue will increase
vs
The old way
Buyer understanding
: Limited, outdated, inaccurate.
Sales training
: Static, generic, ineffective.
Rep confidence
: Low, inconsistent, unmotivated.
Revenue growth
: Slow, unpredictable, inconsistent.
Sales process
: Manual, inefficient, ineffective.
The new way
Buyer understanding
: Deep, real-time, insightful.
Sales training
: Dynamic, personalised, effective.
Rep confidence
: High, consistent, motivated.
Revenue growth
: Fast, predictable, sustainable.
Sales process
: Automated, efficient, powerful.
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Buyer-centric enablement
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