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For teams with their own methodology

Your way of selling.
In the workflow

Keenan IS Gap Selling. Caty is whatever you sell. MEDDPICC, MEDDIC, SPIN, or the playbook your enablement team wrote. She coaches against it, in every conversation, every day.

Speak to a Replicate Labs partner See the frameworks

Caty is partner-delivered, not self-serve. You hand-raise, we match you to a methodology partner, and you see her run on a live deal before you commit. Want to try the platform free first? Start with Keenan.

  • Partner-delivered
  • Configured to your playbook
  • Speak to us to start
Caty, the methodology-flexible AI sales coach

Three jobs. Every day.

Methodology in the moment.

A methodology only works if reps run it on the deal in front of them. Caty makes that the path of least resistance.

  1. Your playbook

    Coached against your standards, not someone else’s framework.

    Upload your discovery criteria, your qualification bar, your stage gates. Caty enforces them in every call review, every prep brief, every email she critiques. If your enablement team wrote a 40-page playbook, that playbook is the rubric, not a generic best-practice template.

  2. Any methodology

    MEDDPICC. MEDDIC. SPIN. CHAMP. Whatever you actually run.

    Pick the framework your team is on. Caty knows the vocabulary, asks the right questions, and tells you which slot is empty: Champion, Economic Buyer, Pain, Metric. All before the deal slips, not in the post-mortem after it dies.

  3. In the moment

    Not a course. Not a content library.

    She shows up before the call with a prep brief, on the call as a notes panel, and after the call with a diagnosis. The framework lives in the workflow, not in onboarding week. A rep does not have to remember the method. They just have to do the deal, and Caty checks it against the method.

On a real deal

A MEDDIC opportunity, start to finish.

Take a single live deal through one call. Here is where Caty shows up, and what she does with your framework.

  1. Before the call

    Caty hands the rep a prep brief.

    It reads the last three touches on the account and tells the rep exactly which MEDDIC slot is still empty. "You have Pain and a Champion. You have no Economic Buyer and no Decision Process. Here are the two questions that close that gap on this call."

  2. On the call

    A notes panel that knows your framework.

    Caty listens against your standards in real time. When the buyer mentions a budget cycle, she flags it as a Paper Process signal the rep should pull on. When the rep skips the implication question, she nudges. The method is enforced live, not graded later.

  3. After the call

    A diagnosis, scored against your bar.

    Not a transcript summary. A read: which slots got filled, which are still open, where the deal actually stands against your qualification gate. And the honest part most managers never get: whether the rep ran your method or quietly ran their own.

The methodology you bought is only worth what your reps execute. Caty closes the gap between the framework on the wall and the deal on the screen.

What she coaches

Pick your framework. Or bring your own.

Five paths in. Same coach. She speaks the language of every one of these.

  • MEDDPICC

    Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identified Pain, Champion, Competition. Caty scores all eight on every deal and flags the gap.

    Read more

  • MEDDIC

    The original six. Caty knows when you’re missing one before you do, and tells you the question that fills it.

    Read more

  • SPIN

    Situation, Problem, Implication, Need-payoff. Caty drives the implication probe, the question most reps skip.

  • CHAMP

    Challenges, Authority, Money, Prioritisation. For shorter-cycle deals where speed beats depth.

  • Your own

    Upload your playbook. Caty learns the language, the standards, the bar. No template required, no forcing your method into someone else’s shape.

Who Caty is for

If you own the method, Caty enforces it.

  • The VP of Sales

    Your team learned a methodology in a two-day workshop. Six weeks later the workshop has worn off and reps are back to instinct. Caty keeps the method alive in the work, every deal, every week.

  • The enablement leader

    You wrote the playbook. You cannot sit on every call to check it gets followed. Caty is the adherence layer: she scores every conversation against the standard you set, so you see drift before the number does.

  • The methodology partner

    You sell and certify a framework. Caty is how your method survives contact with the rep’s real week. You configure her, you run the rollout, you own the relationship. We build the coach.

Our point of view

Methodology training does not fail in the room.

Most teams do not have a methodology problem. They have an adherence problem. The framework was chosen, paid for, and taught. Reps could pass a quiz on it the week after the workshop.

Then the quarter starts. The pipeline gets heavy. And under pressure, reps stop running the method and start running on instinct, because instinct is faster and nobody is checking. Six weeks on, the playbook is a document nobody opens.

A framework you do not execute is just an opinion you paid for.

Caty exists for one reason: to keep your method alive in the deal, not on the wall. She does not have her own opinion about how selling should work. She takes yours, and holds every conversation to it. That is the whole job.

FAQ

Quick answers.

  1. How is Caty different from Keenan?
    Keenan IS Gap Selling. He coaches one methodology, hard, and is the self-serve coach you can try free today. Caty adapts to whatever methodology you run, MEDDPICC, MEDDIC, SPIN, CHAMP, or your own playbook, and is delivered through a Replicate Labs partner who configures her to your team. Same platform, same coaching depth. Keenan has one opinion. Caty takes yours.
  2. How do I get Caty for my team? What does starting actually look like?
    You hand-raise via the form on this page. Caty is not a 60-second signup like Keenan, she is partner-delivered, because configuring her to a real playbook is a guided process. We match you to a Replicate Labs partner with the methodology expertise to set the standards, run the rollout, and coach your managers. The first step is a working session: the partner runs Caty against one of your live deals so you see the read before you commit to anything.
  3. Why is Caty partner-delivered and not self-serve?
    Because the value is in the configuration. Caty is only as good as the standards she is coaching against, and getting those standards right, the qualification bar, the stage gates, the exact definition of a real Champion on your deals, takes someone who knows methodology rollouts. A partner does that properly. A signup form cannot. This is a deliberate trade: slower to start, far sharper once running.
  4. How long until Caty is coaching real deals?
    The configuration session with your partner is the bulk of the work, and it is usually a matter of days, not weeks. Once your playbook is loaded, Caty coaches from the first call. Reps see a prep brief and a scored diagnosis on day one.
  5. What if my company invented its own methodology?
    That is exactly what Caty was built for. Bring it. The partner configures her against your standards, your qualification criteria, your stage gates. There is no template you have to bend your method into. Your playbook is the rubric.
  6. Does she replace methodology training providers like Force Management or MEDDIC Academy?
    No. She complements them, and in most rollouts the training provider is the partner who delivers her. Training teaches the framework in a room. Caty keeps it running in live deals after everyone leaves the room. Run the training, then run Caty so the method actually sticks.
  7. Can I bring my call recordings?
    Yes. Paste a transcript, drop a Gong, Fathom or Fireflies link, or upload audio. Caty reads the call and scores it against the framework you are on, slot by slot.
  8. What does Caty need from each rep?
    Nothing they would not already have. The conversation, the email thread, the deal context. No new forms, no separate tool to log into mid-call. Caty works off what the rep is already doing.
  9. Is my data used to train models?
    No. We do not fine-tune any LLM on customer data. No customer data is ever accessible to another customer. Company-level tenant isolation, SOC 2 Type 1, GDPR compliant.

Go talk to Caty

Working session on your real playbook. A Replicate Labs partner runs Caty against one of your live deals, with your methodology. You see the read before you commit.

Speak to a partner
  • Partner-delivered
  • Tuned to your playbook
  • Working-session first